five steps to success

In just five simple steps, your new online storefront will be up and running. MIVA Merchant Fast Track makes setup easy with an appealing and intuitive interface.

Step 1: Build the Store

• Begin laying the foundation for your online business.
• Change your fonts, colors, layout and more for a personal touch.
• Enter a few key settings, and you’re ready to go.

Step 2: Stock the Store

• Create a substantial catalog with up to 100 products in five categories.
• Add eye-catching images and compelling descriptions to make the sale.
• Control your inventory and get automatic notifications when items are running low or out of stock.

Step 3: Set Up Business

• In a few keystrokes, determine the sales tax rate for customers and specify your shipping options.
• Browse MIVACentral.com for optional plug-in shipping modules.
• Make payment easy and secure with PayPal™ or MIVA Payment™ for online credit card processing.

Step 4: Run the Store

• Track your best sellers, revenues, orders and storefront traffic.
• Easily manage orders, process payments and handle customer accounts.
• Add a personal touch with specially configured order confirmation emails.

Step 4: Marketing

• Upsell related products at checkout or create an affiliate program to drive revenue.
• Leverage the power and focus of cost-effective Pay-Per-Click advertising through MIVA Ad Center.
• Spread the word with popular integrated services such as search engine optimization and email marketing.

KEY FEATURES & BENEFITS

MIVA Merchant Fast Track’s step-by-step administration panel makes it easy to create and manage a successful online business.

Easy-to-Use Administration Tools

With MIVA Merchant Fast Track, creating and managing your online storefront couldn’t be easier. With a secure log-in, access the intuitive, web-based admin interface from anywhere in the world. Our software walks you through five simple steps to build, stock, setup, run and market your store.

Powerful Store Design Tools

MIVA Merchant Fast Track provides easy-to-use controls to design your online store. Use the built-in store template, and modify or add pages to suit your specific business needs.

Simple 'Point + Click' controls allow you to specify fonts, colors, button labels, navigation bar settings, product layouts, and more. MIVA Merchant Fast Track also provides access to the HEAD tag to assist in search engine optimization.

Feel free to get creative. Version history tracking records and our version recall feature enable you to experiment with your look and create alternate versions, without risk.

Catalog Management

MIVA Merchant Fast Track lets you build a substantial catalog with up to 100 products in five categories. You can also quickly assign a product to multiple categories

Enter product descriptions as plain text, or enhance them with HTML. Assign thumbnail and full-size images to make your products more enticing. Product attributes can be assigned to define product characteristics, with the ability to add additional prices or weight with each attribute option. Multiple attribute display types include drop-down boxes, radio buttons and text fields.

Inventory Tracking and Product Merchandising

Carefully manage your inventory and receive automatic notifications when an item is low or out of stock. Display customized messages telling your customers if an item is running low or how many are left. You can even hide out of stock products from your shoppers.

With our highly effective upsale feature, suggest a product at checkout based on the order total, or on specific products in the order. Seal the deal with special discounts and drive revenues with minimum order amounts or quantities. If not met, your shoppers will be asked to add more to their basket.

Order Processing and Customer Management

MIVA Merchant Fast Track includes a detailed order management system. Monitor your new orders and process credit right from within the admin interface. To ensure secure transactions, encrypt sensitive payment details on each order. Your customer's payment information is locked with a secret password that you create to help prevent stolen data.

Send confirming e-mail messages when customers place orders. You can also receive your own e-mail notifications when new orders are received. Notification emails can also be copied to a third party for drop-shipping or other uses. With the customer management system in MIVA Merchant Fast Track your customers can create accounts, providing easy access to their account details and addresses.

Shipping Calculation and Payment Processing

Keep things simple with built-in flat-rate shipping. Or visit MIVA Central (www.mivacentral.com) to select plug-in shipping modules that offer a range of shipping options.

MIVA Payment offers a convenient, one-stop solution for processing credit card payments. Tightly integrated into MIVA Merchant Fast Track, MIVA Payment features advanced fraud screening, an online Virtual Terminal, and order processing directly through the MIVA Merchant Fast Track administration interface for a complete credit card processing solution.

You can also integrate PayPal into your shopping basket to accept credit cards, debit cards, bank transfers and PayPal account balances.

Store Data Access

Import your existing product and customer data directly into MIVA Merchant Fast Track for quicker setup of your online store. With the included import utilities, quickly set product inventory levels, assign products to categories, create new customer accounts, and more.

To work with your store data offline, you can conveniently export your customers, products and affiliates with built-in export tools. All of your data is exported to a secure location on your website.

Affiliate Programs and Marketing Services

Drive traffic and sales with an affiliate program. Our built-in affiliate tracking system lets you reward your affiliate partners based on order traffic, customers referred, or both. The simple affiliate management system tracks their earnings and payouts. Meanwhile, your partners can monitor their earnings, retrieve store links and banners, and view your program agreement.

MIVA also offers additional marketing services, which are available through the MIVA Merchant Fast Track admin interface:

• Fully integrated, MIVA Ad Center offers online search advertising, powered by the MIVA Performance Marketing Network.
• Take advantage of MIVA Submit, a suite of search engine optimization and web presence enhancement tools.
• Coming soon, you will be able to work seamlessly with MIVA Mailer, our mailing list management and email distribution system.

Documentation and Support

MIVA Merchant Fast Track links directly to our comprehensive online Help Center. Scan the detailed, easy-to-browse table of contents for quick answers. A glossary provides quick explanations of e-commerce terms.

Our active MIVA Community Forums provide essential support for online businesses using MIVA Merchant Fast Track. This valuable resource lets you share ideas, build skills and get even more out of your e-commerce solution.

Software developers and store designers create innovative new modules to extend the functionality of your store. These are available at MIVA Central ( www.mivacentral.com), along with books, tutorials, and training from an array of knowledgeable providers.

Finally, MIVA offers expert support and training. With MIVA Service Club, experienced professionals work with you on the phone or by e-mail to help you achieve e-commerce success.